Monday, September 19, 2005

Brand plug Beeb shocker probe thing



The BBC has launched an investigation into claims that companies are paying up to £40,000 to get their products featured in the corporation's programmes. The practice is thought to be widespread, according to a story in the Sunday Times yesterday, which alleged as many as 50 cases had been found where major brands had bought product placement spots in BBC programmes. The practice is said to be so common that some BBC programmes rely on the free gifts to outfit sets and characters.



[+] Tags: |

0 Comments:

Post a Comment

<< Home