Google's blog search

Yep, here it is: http://blogsearch.google.com

This is pretty damn good stuff, particularly for media professionals. For example, if I want to keep track of where my press release distribution site ClickPress is being mentioned or referenced in blogs, I can carry out this search:

http://blogsearch.google.com/blogsearch?hl=en&q=clickpress&btnG=Search+Blogs

But because this is Google, they also offer RSS feeds of the results, so the link below gives me 100 search results which I can plug into my RSS reader or headline aggregator:

http://blogsearch.google.com/blogsearch_feeds?hl=en&q=clickpress&btnG=Search+Blogs&num=100&output=rss

If there are any PR people out there NOT using this kind of technology to automate much of their press clipping chores, drop me a line and I'd be happy to show you how.

[+] Tags: George Hopkin | Media | Internet | Pop culture