Middle East blogs and a bit about podcasting

Very kind of ITP's Campaign Middle East to mention my blog as one of 10 regional efforts highlighted in the most recent issue. It's a double-edged sword, mind, 'cos now I feel compelled to update it a bit more often.

The Campaign ME tidbit pointed out that in this March 10th post I'd predicted that mobile phone cams were going to play a key media role in the future. Four months later and we saw the appearance of Citizen Journalist following the London bombs.

BTW, if you do have a camera on your mobile phone and find yourself at the centre of a breaking news story, take a look at Scoopt.com

And here's another crystal ball exercise: podcasting is ready for the big time, and not just because the always-cool Flip Media are doing it.

No, the reason I reckon podcasting is about to go through the roof is because the latest version of Apple's iTunes incorporates automatic subscriptions and iPod syncing of podcasts. And that's for both Macs and PCs. Only a matter of time before all the MP3 players and podcast subs applications have this kind of feature incorporated. In fact, don't be surprised if the big-name web browsers have automatic podcast subscription options incorporated any time now.

Then you'd have true pick 'n' mix radio and once people concentrate on the overall solution rather than the word 'podcast', that's when it stops being a fad and starts being a killer app.