iAnticlimax
Bloody hell, is that it?
Either Apple has genuinely screwed up, or this is a really clever ploy by the reasonably clever fella Steve Jobs.
iPod and iTunes now account for masses of Apple revenue, so:
• Either Apple have screwed up by allowing an okay-ish tech company like Motorola to come up with a product which might not be Apple, but is being linked with the company big time. (Oh, and it's nearly a year late, by most accounts)
• Or Jobs is testing the water.
People don't want a Motorola phone. They want a device that's been designed by Apple, looks like Apple and sold by Apple. WHO CARES if Motorola happens to make it! Apple plans to switch its desktops and laptops to Intel chips later this decade, but nobody will care - it'll still be a Mac.
What's happened with the ROKR (?) is that Apple has allowed Motorola to own the whole thing. A really bad move - unless this is just the first shot in an entirely new tech battle.
[+] Tags: George Hopkin | Media | Internet | Odd | Pop culture
posted by George @ 9:35 am
1 comments
1 Comments:
I have a strong feeling Jobs is testing the waters.
Had he launched an iPhone from Apple straight on, he would have incurred the wrath of the other handset makers. They would have flocked to Microsoft's Windows Media DRM. By partnering with the cell phone makers, it insures greater adoption of iTunes, other iPods, and even Macs in general.
I suspect other headset manufactures will attempt to partner with Apple as well, especially if the ROKR has even modest success. Also, I have read that the ROKR is not really targeted for those over 20, but instead for younger users (teens and tweens).
One very important thing to note: this is not being called an iPod phone. It's being called an iTunes phone, and from the Apple web site, it seems like there will be more.
Post a Comment
<< Home