Friday, September 02, 2005

Google moves into dead trees

This seems an odd move for Google:

"In its first significant expansion beyond the internet, Google has bought advertising in a handful of technology-industry magazines and resold chunks of the space to merchants already participating in its booming internet marketing network. The company confirmed the test, but provided few other details in a statement."

More here.

It seems a bit small fry for Google, but then again it's probably being handled as a marketing campaign for the search monster, rather than any massive revenue source in itself.

Still, makes you wonder what else Google has planned for 'the real world'. Are we going to see a Google consumer magazine at some point perhaps?

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