Looking at the differences between East and West

"Western and Eastern people look at the world in different ways, University of Michigan scientists have claimed. Researchers compared the way 26 Chinese and 25 US students viewed photographs of animals or inanimate objects set against complex backgrounds. Westerners' eyes tended to focus on the main subject while the eyes of their Eastern counterparts kept flicking to background details, they said. Its findings appear consistent with previous research which has suggested Eastern people think in a more holistic way than Westerners, instinctively paying greater heed to context. In contrast Westerners were thought to be more focused and analytical."

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